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Reducing the effects of disasters through efficient emergency broadcasting

Cebuano Cebuano English English Filipino Filipino


The media, particularly the government media, is thought to have a very important role in reducing the bad effects of disasters like typhoons, floods, and fire, among others, through efficient emergency broadcasting, according to a number of government disaster response organizations in Australia.

A study tour in Australia on emergency broadcasting is now being attended by a select group of government media representatives from the Philippine News Agency, Philippine Information Agency, Philippine Broadcasting Service, People’s Television Network, and Radio Television Malacaang.

The project was sought by the Philippine government back in 2019, according to Rob Batten of the Australian Broadcasting Corporation (ABC), to improve the government’s disaster response with the aid of the official media.

In the meantime, Ben Shepard, Media Manager of the Rural Fire Service State Operations Center in Homebush, Sydney, discussed how they value the aid of the media in disseminating emergency information and warnings during a visit with Australia’s Fire Service.

We know that during disasters people switch on their TV, listen to the radio, and look at websites so it’s crucial that they have an understanding of what’s going on, they have the right information so that they could help us actually publish it and push it out there so that people can make an informed decision on what they’re doing. “I think it’s crucial because we use the media as a tool to help us disseminate those warnings and especially information,” Sheperd said adding, “I think it

Sheperd claimed that their organization often trains media representatives so they may better understand their actual duties in the fire department.

According to him, by doing this, the media can better comprehend the risks associated with their line of work and learn how to protect themselves in emergency situations.

The fire service has constructed media booths at their operation center so that live broadcasting is possible.

According to him, the media receives updates on a timely and regular basis, and they make themselves available for interviews.

“It is best if the information comes from us to ensure that they are correct,” Sheperd said. “If we don’t offer the information to the media, they might source it from somewhere.”

For its part, the Bureau of Meteorology gave a presentation to the attendees on its role in weather forecasting to alert the public in advance of any impending cyclones or flooding.

According to Jane Goulding, they make an effort to maintain a positive working relationship with the media in order to spread awareness of impending calamities and alert the public when it is safe to leave their homes and evacuate.


Cebuano Cebuano English English Filipino Filipino


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