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Regaining the title of the most valuable brand is Amazon.

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According to a recent assessment, the US-based e-commerce behemoth Amazon has recaptured the title of the most valuable brand.

Amazon maintained the top spot despite a 15% decline in its brand value to $299.3 billion, according to research produced by Brand Finance, a renowned valuation and strategy consultancy organization.

With a value of $220.8 billion, Amazon was the most valuable brand according to the 2020 study, but Apple gained momentum in 2021 and 2022.

Apple came in second in the 2023 report with a worth of $297.5 billion, a 16.2% annual decline.

With $281.4 billion, Google is in third place, ahead of Microsoft ($191.6 billion) and Walmart ($113.8 billion).

Samsung, ICBC, Verizon, Tesla, and TikTok were among the top 10 companies.

Seven of the top 10 corporations are American, two are Chinese, and one is South Korean.

According to Brand Finance’s chairman and CEO, David Haigh, “Technology brands all over the world have lost significant value as a result of changing demand patterns.

As consumer behavior partially reverts to pre-pandemic norms, demand for the services of IT firms has been struck particularly hard. Inflation has affected brands across many sectors.

With 201 brands valued at $3.98 trillion, the US topped the list of the 500 most valuable brands, followed by China with 79 brands ($1.43 trillion), Germany with 24 brands worth $479.6 billion, Japan with 32 brands worth $425.5 billion, and France with 31 brands worth $331.2 billion.


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