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What potential effects might ChatGPT have on the media?

Journalists have debated ChatGPT, an artificial intelligence-driven chatbot created by research and development company OpenAI, over its possible impact on the news industry and media, ever since its introduction in November 2022.

Based on written instructions, ChatGPT can automatically generate text. It can also have conversations with users by responding to their inquiries.

Within the first two months, it had more than 100 million members, demonstrating its enormous growth in popularity.

The attractiveness of the chatbot is in its ability to provide extensive, human-like responses conversationally, including the capacity to refute unfounded assumptions and respond to follow-up inquiries.

Artificial intelligence helps The Associated Press, Reuters, The Washington Post, The BBC, and the New York Times create content, tailor their services, and increase audience interaction.

BuzzFeed, a US-based media organization, also intends to use ChatGPT to enhance its quizzes and tailor particular material for their audience members.

Jonathan Soma, who directs the data journalism program at Columbia University’s Journalism School, called ChatGPT a “fantastic tool” for helping journalists develop ideas and proposals in an interview with Anadolu.

However, they are likely to be inaccurate or misleading, just like other advice. Because of this, Soma explained in an email interview, “ChatGPT works best when used with journalists to improve their process, not as a stand-alone product that performs the duties of a journalist.

He claimed that many news companies are eager to use GPT-powered tools to produce stories but pointed out that this is a more expensive investment.

“Even though it’s claimed that editors review and revise AI-generated pieces, they probably don’t,” the author writes. “This could be seen when CNET recently published a significant number of error-prone articles.”

“It’s very easy for the business case of ‘increasing productivity’ to overrule the ability of journalists to take care and produce their best work,” he continued.

According to reports, the US-based tech website CNET has published text produced by AI.

When questioned about ChatGPT’s potential to improve the caliber and effectiveness of journalism, Soma claimed that despite its “tendency to hallucinate,” it can be effective at fact-checking.

“GPT-based automated tools for analyzing datasets and querying large sets of documents are rapidly maturing and can significantly increase the accuracy of reporting,” says the author.

“It can automatically query a database to see if this is an accurate portrayal, for instance, if I’m writing about an increase in shoplifting.”

The main issue with ChatGPT is its “absolute accuracy.”

OpenAI revealed its intention to launch ChatGPT Plus as a paid membership service in February 2023.

The benefits of using this service are considerable, including priority access to new updates and improvements and quicker responses. There is a $20 monthly fee.

ChatGPT has certain restrictions because it may provide incorrect answers more than once.

OpenAI is aware of the restrictions.

The company claims that “ChatGPT occasionally writes a plausible-sounding but incorrect or nonsensical answer.”

The major issue with ChatGPT, according to Soma as well, is “absolutely accuracy,” which raises some possible ethical questions about its application in journalism, such as prejudice or accuracy issues.

Large language models have a propensity to “hallucinate,” responding to queries that are false yet plausible.

Unfortunately, it is quite difficult to get ChatGPT to declare, “I don’t know.” “Someone who can say “I don’t know” is more trustworthy than someone who always has an answer”

In response to a question regarding the difficulties journalists would have incorporating ChatGPT into their workflow, he claimed that “fear” and “lack of knowledge” are probably the biggest problems for the news industry.

“The messaging around ChatGPT is one of those things — it’s either perfect and all-knowing, or it’s a biased garbage machine.”

“Journalists could benefit greatly from playing around with ChatGPT in a guided environment while not under deadline or specifically for work,” says the author. (

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This article is for informational purposes only and does not constitute endorsement of any specific technologies or methodologies and financial advice or endorsement of any specific products or services.

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