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The administration was then encouraged to improve microbusiness training and education.

MANILA – The next administration is asked to develop and extend microbusiness training in order for them to flourish and become more stable.

Puregold Price Club Inc. vice president for operations, Antonio De Los Santos said in a press conference on Thursday that the next administration should invest more in educating micro, small, and medium enterprises (MSMEs), particularly sari-sari store owners, on how to start and sustain their businesses.

“When they open sari-sari stores, they have very good hopes and objectives.” However, they must be educated in financial literacy, inventory management, and business management. These are the skills they’ll need to grow and sustain their company,” De Los Santos noted.

Puregold will organize Tindahan ni Aling Puring Convention from May 19 to 21 at the World Trade Center in Pasay City, after a two-year delay owing to pandemic-related limitations.

Aling Puring members receive significant discounts at this yearly convention for sari-sari business owners.

Despite the pandemic, Puregold increased its Aling Puring membership by 15%, from 575,000 at the end of 2020 to 660,000 at the end of 2021.

Many Filipinos who lost their employment due to the pandemic, according to De Los Santos, have turned to sari-sari stores as a source of income. Recruiters from Aling Puring were also able to contact these new players.

He went on to say that there is still a lot of room in the industry because there are over 1.2 million sari-sari stores in the country.

Puregold is still looking to tap all of these sari-sari establishments to become a Tindahan ni Aling Puring, according to him.

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