In two years, PH will be a safe, entertaining, competitive’ destination
The Philippines will be positioned as a “safe, entertaining, and competitive” destination over the next two years, according to the Department of Tourism (DOT), which is banking on solid relationships with communities and tourists.
The Department of Tourist (DOT) stated it will create more environment and culture-focused tourism goods while maintaining its “safe travel” drive to instill internationally recognized health and hygiene standards in every Philippine destination.
As a result of the epidemic, the tourist sector contributed 61.2 percent less to the Philippine economy last year, according to the agency.
The Tourism Direct Gross Value Added (TDGVA) fell to PHP973.31 billion last year from PHP2.51 trillion in 2019, according to data from the Philippine Statistics Authority (PSA).
This represents just 5.4 percent of the industry’s contribution to the country’s GDP, down from 12.8 percent in 2019, according to the agency.
It went on to say that, in addition to the decrease in tourist arrivals and income, millions of tourist employees have lost their employment.
“Admittedly, a setback in a sector that was thriving prior to the Covid-19 epidemic,” the DOT stated, “the sad statistics represent the enormous struggle that the DOT and the whole tourist sector are facing today.”
“The tremendous harm caused by the worldwide pandemic epidemic is both unprecedented and inevitable for an industry that is heavily reliant on people’s mobility and face-to-face contact,” it said.
While adhering to government limitations, the agency said it will seek “all measures feasible” to help the tourist sector gradually recover and reopen.
The agency’s Tourism Response and Recovery Plan focuses on the following areas, according to the agency:
- Ensure job security and the safety of tourism employees, tourists, and communities;
- Assist in the rehabilitation of tourist businesses; and
- Restore consumer confidence and increase demand in both the local and international markets.
“The DOT is confident that this temporary crisis will soon pass, and that the Philippine tourist industry will emerge larger, better, and more resilient in the new normal,” it added.