Why Is It Important to Build a Relationship Before Selling?
If you’re running an eBay dropshipping company or selling a digital product as an affiliate, it’s critical that you establish a connection with your prospective consumers before trying to sell to them.
A lot of sellers and marketers don’t grasp this, and it’s to their disadvantage since they lose out on sales opportunities. Continue reading to learn more about what this implies and why it’s so essential…
An analogy, or two, is the best way to illustrate this. Consider this scenario: you notice a beautiful woman or guy at a pub and want to learn more about them. So you walk up to them and ask if they want to come home with you tonight.
What do you believe will happen next? Most likely, you’ll receive a hard smack in the face – which is just OK!
The issue with this strategy is that the other person is unfamiliar with you. They have no idea what you’re like or whether they’ll have fun with you, and most crucially, they have no idea if they can trust you! As far as they’re concerned, you might be hazardous!
Someone attempting to sell a watch is another situation. Imagine someone approaching you on the street with a watch and asking if you want to purchase it for $2,000 dollars. So, what are your thoughts? You’ll most likely turn and flee once again. No one would invest that much money on anything without first learning all there is to know about it and without having a way to get their money back if the transaction goes bad.
How Businesses Consistently Make This Error
Both of these instances are undoubtedly ridiculous to you, yet they are exactly what many companies do on a daily basis. If you have a website that attempts to sell a product as soon as someone visits it, you will lose visitors before they have even had a chance to read it.
They may be intrigued in what you have to offer, but if they are unfamiliar with your brand and product, they will be hesitant to purchase right away. And if all you care about is selling to them via a barrage of pop-up advertisements, you’ll drive them away – it’ll seem like spam!
Consider the other approach: people arrive at your website and discover a wealth of well-written, free, and useful material. This gives the visitor a good impression of your company and, ideally, piques their interest in the items you’re promoting.
As a consequence, they’ll be considerably more inclined to purchase from you in the future. Instead of concentrating on earning a sale, concentrate on becoming a fan. Instead, direct them to a mailing list and encourage them to return. The sales will come to you this way!