NextGen Day

From February 3 to February 7, thirty local brands will attend the Ambiente 2023 trade show in Frankfurt, Germany, according to the export marketing division of the Department of Trade and Industry (DTI), Center for International Trade Expositions and Missions (CITEM).

According to a statement released by CITEM on Tuesday, the DesignPhilippines brand will exhibit home, fashion, and lifestyle (HFL) goods produced by the nation’s MSMEs and artisan communities at the trade show in Germany.

“We look forward to the competitive line-up of exhibitors featured at Ambiente 2023. “A combination of veteran and first-time exporters are poised to leave their imprint on the worldwide stage where visitors from all over the world can enjoy our home designs,” CITEM executive director Edward Fereira said.

10 of the 30 Filipino firms that will participate in the exhibition, according to CITEM, are from Tarlac, the nation’s Partner Artisan Community.

The narrative of “hands at work,” which has been the theme since the Philippines’ participation in 2020, will be carried on by the Philippine pavilion at the trade show, it was noted.

“The local communities that foster homegrown crafts are the inspiration for the theme because of their excellent craftsmanship and inventive use of natural materials. The participating MSMEs are provided with employment prospects brought by the continuously growing export business with an eye toward sustainability and social development, according to CITEM.

The nation hopes to increase the number of European buyers for the Philippine HFL industry by participating in the German trade show.

“The prominence of our domestic goods strengthens the Filipino craft and enables us to serve new markets, enabling our MSMEs to reach a bigger audience. Our staff at CITEM is dedicated to providing the globe with a broad choice of products that are ready for export, according to Fereira.

The trade fair will make its debut appearance after taking a three-year hiatus owing to the epidemic during Ambiente 2023.

The Ambiente 2023 will feature 4,700 exhibitors with products for dining, living, giving, and working under the theme “Moving the Future.”

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