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Say hello to shine-free summer days! Discover DermoSun, the sunscreen made for Filipino skin, and win a trip to Boracay while you’re at it.

PRESS RELEASE

Dermorepubliq spotlights its first-ever sunscreen with TikTok Challenge and Boracay Trip Giveaway

DermoSun Mattifying Sunscreen leads the brand’s first summer campaign, encouraging Filipinos to embrace fun, fearless sunny days with Dermorepubliq

Manila, Philippines — As the country grapples with record-breaking heat index levels reaching up to 47°C in several areas, homegrown skincare brand Dermorepubliq is highlighting its first-ever sunscreen,  the DermoSun Mattifying Sunscreen, in a summer campaign that encourages daily sun protection.  Formulated in response to the growing demand for sun care suited to Filipino skin and tropical conditions, DermoSun takes center stage this season through a multi-platform push that includes a TikTok challenge and strategic billboard placements across Metro Manila. 

The launch marks the brand’s official entry into the sun care category and a wider push to normalize sunscreen use as part of everyday skincare beyond seasonal use. The DermoSun Mattifying Sunscreen is formulated with SPF 30 broad-spectrum protection and designed to be lightweight, matte, and blend seamlessly into the skin without leaving a white cast, making it ideal for daily wear in the country’s climate.

Infused with Centella Asiatica to help soothe irritated skin, Jeju Aloe to rehydrate, and Niacinamide to regulate sebum and improve skin texture,  making it well-suited for oily or combination skin in humid environments. Priced at P499, the product is available through TikTok Shop, Shopee, Lazada, and www.dermorepubliq.com, as well as at Dermorepubliq kiosks in SM Fairview, SM Masinag, SM Tanza, SM Sta. Mesa, and Riverbanks Center.

“Suncreen was one of the most requested products by our users, and we developed DermoSun to reflect what they value — daily protection, comfort in our climate, and a formula that fits seamlessly into their routines,” said Keith Sta. Barbara, Founder and President of Dermorepubliq. “This campaign is our way of making sun protection more approachable and part of the lifestyle, not a chore.”

To help normalize daily sunscreen use among younger consumers, the brand recently launched the DermoSun 2-Finger Challenge, a TikTok-led initiative encouraging users to post short videos demonstrating proper sunscreen application using the dermatologist-recommended two-finger method. The campaign taps into the brand’s growing creator community, inviting users to share educational or creative sunscreen routines featuring DermoSun in a yellow basket. To join, participants must tag @dermorepubliq, use the hashtags #DoItWithDermo and #Dermo2FingerChallenge, and follow the brand on all platforms. Multiple entries are allowed.

The TikTok challenge runs until May 30, 2025, with one winner receiving an all-expense-paid trip for two to Boracay, to be announced on June 10. Submissions will be judged based on creativity and relatability (60%) and accuracy of application (40%).

To drive broader awareness for the campaign, Dermorepubliq rolled out billboard placements across key locations in Metro Manila  with a static installation along C5 Eastwood and LED displays at EDSA Guadalupe and C5 Pasig.  Featuring visuals that spotlight DermoSun Mattifying Sunscreen’s lightweight, grease-free formula, the outdoor campaign reinforces the brand’s message that sun protection can be both practical and seamlessly woven into real-life routines.

Known for its accessible and science-backed skincare, Dermorepubliq first rose to popularity through TikTok Shop and has since expanded into a multi-platform brand  with a strong connection to its online community. The launch of DermoSun marks its official entry into the sun care category, solidifying its role as a homegrown skincare brand committed to Filipino consumers with a campaign aimed at reshaping habits using content, creators, and education to make everyday sun protection a cultural norm.

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About Dermorepubliq

Dermorepubliq is a local skincare brand founded in 2020 by Keith Sta. Barbara. Specializing in science-based formulations that prioritize quality and results, Dermorepubliq offers a growing range of meticulously crafted products. Designed for men and women aged 18-35, the brand combines affordability, efficacy, and is both dermatologically tested and hypoallergenic, empowering young adults to embrace their skin’s natural beauty. With a strong presence on platforms like Shopee, Lazada, TikTok, and physical stores at SM Masinag, SM Tanza, Dermorepubliq has become a leading name in the Philippine skincare industry.

💡 Campaign Insights

1. Product Launch: DermoSun Mattifying Sunscreen is Dermorepubliq’s first entry into the sun care market.
2. Targeted Formula: SPF 30, broad-spectrum, non-greasy, and white cast-free—perfect for Filipino skin and climate.
3. Ingredients Matter: Centella Asiatica, Jeju Aloe, and Niacinamide make it suitable for oily or combination skin.
4. Multi-Platform Push: Launched on TikTok, Shopee, Lazada, and via kiosk stores in major SM malls.
5. User Demand: Sunscreen was one of the brand’s most requested products from its online community.
6. TikTok Challenge: #Dermo2FingerChallenge promotes proper sunscreen use among Gen Z and millennials.
7. Mass Engagement Strategy: Participants join by creating videos, tagging the brand, and using campaign hashtags.
8. Major Prize: Grand prize is an all-expense-paid Boracay trip for two—winner announced June 10.
9. Billboard Blitz: C5 and EDSA billboards reinforce the product’s core message—lightweight and everyday-ready.
10. Behavioral Shift: The campaign aims to normalize year-round sunscreen use, not just during summer.

📌 Conclusion

Dermorepubliq’s launch of DermoSun Mattifying Sunscreen is more than a product release—it’s a movement to change how Filipinos view sun protection. By blending science-backed skincare, social media creativity, and community-based education, the brand is empowering a generation to protect their skin every day. With the added excitement of a Boracay trip up for grabs, #DoItWithDermo is shaping up to be the season’s most meaningful (and sun-safe) trend.

You can find Dermorepubliq’s kiosks stores at the following locations:

SM Fairview: Lower Ground Level, Parkway

Riverbanks Center: KF-08, Palm Lane
SM City Masinag: Lower Ground Floor, SM City Masinag, Antipolo, Rizal

SM City Tanza: 2nd Floor, Tanza, Cavite

SM City Sta. Mesa: 2nd Floor, R. Magsaysay, Cor. G. Araneta Ave., Brgy. Dona Imelda, Quezon City

You may also visit their online platforms through the following links:

Website: https://dermorepubliq.com/

Shopee: https://shopee.ph/dermorepubliq

Lazada: https://www.lazada.com.ph/dermorepubliq

TikTok: https://www.tiktok.com/@dermorepubliq

🔑 Key Phrases

1. DermoSun Mattifying Sunscreen
2. TikTok skincare challenge
3. Dermorepubliq summer campaign
4. Sunscreen for Filipino skin
5. Two-finger sunscreen rule
6. SPF 30 everyday protection
7. Grease-free sunblock
8. Jeju Aloe and Centella Asiatica
9. Skincare giveaway Boracay
10. Sunscreen without white cast

📣 Best Hashtags

1. #DoItWithDermo
2. #Dermo2FingerChallenge
3. #DermoSun
4. #SunscreenEveryday
5. #DermorepubliqPH
6. #MattifyingSunscreen
7. #FilipinoSkincare
8. #SunSafeSkin
9. #SPF30Challenge
10. #BoracayGiveaway2025

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Disclaimer

This article is for informational purposes only and does not constitute endorsement of any specific technologies or methodologies and financial advice or endorsement of any specific products or services.

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