Starting late 2021, DITO plans to reach 1 million users and become “more active” against the telecommunications duopoly.
PLDT and Globe Telecom’s dominance in the mobile industry could be challenged by a “more aggressive” telco competitor by the end of the year, according to DITO Telecommunity, which has already reached roughly a million users despite coronavirus lockdowns.
“You’ll see us more aggressive later this year…,” DITO chief technology officer Rodolfo Santiago said in a virtual briefing on Friday, repeating the company’s objective of capturing 30% of the market.
DITO now has over 3,000 towers around the Philippines as it prepares for its technical audit in July, when it must fulfill its promised 51 percent coverage and 55 Mbps average internet speed for its second year of operations.
“We’re on the verge of fulfilling our second-year pledge… We’re simply finishing up our preparations now “Santiago said.
The DITO’s focus remains on the Visayas and Mindanao, but its commercial debut in Metro Manila is coming up, according to the official.
“We’ll be adding 23 more cities and municipalities starting tomorrow. By the end of June, we’ll have a rough estimate of 150 cities and municipalities “he said
Expanding its coverage also means more subscribers, according to DITO’s chief administrative officer, Adel Tamano, who claims the company is “extremely close” to reaching one million consumers.
DITO brand and marketing director Jasper Evangelista believes the firm, which is funded by Dennis Uy of Davao and China Telecommunicationscan, can accomplish this amount “soon.”
Tamano further emphasized that mobile number portability will “alter the game” once again. Filipinos will be able to maintain their phone numbers even if they move service providers thanks to the MNP.
As of June 10th, DITO has 890,000 subscribers.
DITO adds 23 more places to its mobile services.
The company has extended the coverage of its mobile services to another 23 places, with the goal of serving over 150 regions in the Philippines by the end of the month.
Santiago stated in a statement that the organization is currently active in 123 places after launching commercial services in the following locations:
- Pangasinan’s Dagupan City and Manaoag
- Pampanga’s Magalang
- Bulacan’s Pandi
- Tarlac’s La Paz
- Laguna’s Calauan and Victoria
- Batangas’ Taysan and Balete
- In Negros Occidental, Bacolod City and Pulupandan
- The Cebu provinces of Moalboal, Bogo, San Remigio, Sogod, Alcantara, Santander, and Ginatilan
- North Cotabato’s Kidapawan City and Makilala
- Davao del Sur’s Santa Cruz and Bansalan
- Bukidnon’s Malaybalay City