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PH generates nearly P100 million in sales leads during the ASEAN tourism event.

During the ASEAN Tourism Forum (ATF), which took place in Yogyakarta, Indonesia from February 2 to 5, the Philippine team generated sales leads worth more than PHP100 million.

Maria Margarita Montemayor-Nograles, the chief operating officer of the Tourism Promotions Board, said in a statement that 16 local exhibitors from the airline, travel and lodging sectors represented the nation and interacted with 115 foreign customers.

Beyond our excellent attendance in terms of sales leads, Montemayor-Nograles stated, “I am in awe of how the Philippines’ participation and performance reflected the greatness and heart of the Filipino brand, which genuinely conveyed the finest of the country to the ASEAN region.”

The ATF draws important tourism stakeholders, including politicians, business titans, and service providers, making it the largest annual tourist event in the ASEAN area.

The Philippine pavilion highlighted the nation’s illustrious cultural legacy and prized vacation spots including Boracay, Cebu, and Palawan.

Additionally, there were samples of Kaulayaw Coffee and a vibrant cultural martial arts display by the Lapu-Lapu Arnis de Abanico.

The TBP also noted that the nation gained recognition at the ASEAN Tourism Criteria Awards, which honored excellent tourist attractions and businesses in the area that had adhered to the standards set by the international association.

The event’s guests were greeted by the secretary of tourism, Christina Garcia Frasco, who invited them to learn more about the nation’s different tourism offerings.

The Philippines continues to be a popular travel destination around the world, but there is much more to our beaches, dive sites, mountain ranges, and underground rivers, Frasco said. “We seek to give you the best of the Filipino to remind you of this,” he said.

“There are a lot of things that provide you a window into the soul of the Filipino, including our food and our vibrant cultural traditions.”

Inandako’s Bed and Breakfast, Gina’s Homes, Sid Homestay, Hide Away House, & Maryhilz Homestay were among the recipients of the honor for ASEAN Homestay.

The ASEAN Public Toilet Award was specifically won by the Cordillera Convention Hall, William Tan Enterprises Inc. (Caltex Irawan), DEU 818 Corporation (High Ridge Restaurant), Shell OGI at Northwalk 2, and City Environment and Management Office (Botanical Garden and Wright Public Toilets).

The Clinic at the Hilton Clark and Quan Spa at the Clark Marriott Hilton were named winners of the ASEAN Spa Services, while the Palaui Environmental Protectors Association (PEPA) got the ASEAN community-based tourism citation.

The TPB is excited to take part in the Laos-hosted ASEAN Tourism Forum in 2024.

The TPB Philippines is the Department of Tourism’s marketing and promotions division, and it has the responsibility of promoting the Philippines both locally and abroad as a tourist, MICE, and investment destination.

It carries out its mandate by planning, taking part in, or assisting in tourism-related consumer or trade events; growing media partnerships and advertising; continuing content development and distribution programs; developing thematic and strategic consumer activations both domestically and internationally; arranging familiarization tours for buyers, location scouts, and diplomatic corps members; and utilizing its TPB membership program.

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