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A tourism executive is confident in the industry’s continued resurgence this year

Following the coronavirus disease 2019 (Covid-19) epidemic, the tourism sector in Central Luzon is beginning to rebound this year.

The tourism industry in the region is on the road to full recovery from the slump in the previous three years, according to Richard Daenos, regional director of the Department of Tourism in Central Luzon (DOT-3), who made this statement on Wednesday.

“Well, I believe things are steadily improving. In a sense, we recovered from the fact that the prior tourist arrival figures were a little out of line with what we currently have, according to Daenos, who made the statement in an interview with a local television station.

He expressed certainty that the region’s rising trend in tourist arrivals will hold.

“We now have more than 70,000 tourists that visited the region in the first three months of this year, down from 1.2 million tourist arrivals in the third quarter of 2022,” he stated.

According to Daenos, Central Luzon ranks among the Top 5 in the country for high tourist arrivals.

The Clark International Airport (CRK), which serves as the region’s tourist entrance, is one of the benefits, according to the DOT official.

The leisure and hotel sectors, he said, are the region’s main draws.

“Our tangible and intangible gifts are what draw tourists to this area. In other words, our natural environment, which includes hospitality and, of course, our abundance in both nature and culture, is what attracts tourists, he continued.

The DOT-3 is increasing efforts to improve the region’s entire tourism experience in order to maintain momentum.

Front-line employees in the region’s tourism and hospitality sectors are receiving training in a variety of FBSE courses to help them develop the knowledge and abilities necessary to deliver excellent customer service to visitors in a Filipino manner.

Daenos previously stated that the DOT has partnered with numerous industry sectors as part of its mission to promote service excellence in Central Luzon.

CRK gateway front-liners, particularly the 237 blue cab drivers who attended on March 14–17, were among those who had already received training.

“Blue cab drivers serve as our gateway staff members who welcome and carry visitors to and from CRK. Therefore, the FBSE training is a crucial component of their personal and professional growth as we prepare them to become FBSE champions who consistently provide great service, according to Daenos.

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