A partnership between tour companies and hotels to increase inbound tourism
To increase both domestic and foreign tourism, two of the largest tourism organizations in the nation banded together for a business-to-business expo.
The 2023 Travel Exchange in Pasay City will be held on March 28 to 29, and will be hosted by the Philippine Tour Operators Association (PHILTOA) and the Hotel Sales and Marketing Association (HSMA).
The two-day event will give HSMA and PHILTOA member hotels, resorts, theme parks, tour operators, and agencies a chance to develop travel packages for local and foreign tourists.
“Our membership is primarily national; we have both business hotels and vacation resorts in our portfolio. The global market is starting to breathe again, so I think this relationship couldn’t come at a better moment, said HSMA president Loleth So in an interview on Tuesday. “In PHILTOA, they have all kinds of travel agents that cater to different markets, and I think it’s such an opportune time for this partnership.”
The fair benefits the hotel industry in particular as its members look to the Meetings, Incentives, Conferences, and Exhibitions (MICE) market as a source of revenue because some PHILTOA members provide corporate travel packages.
PHILTOA alone staged the first Travel Exchange last year, and according to HSMA chair and Bluewater Resorts vice president for sales and marketing Margie Munsayac, the event alone resulted in roughly PHP10 million in bookings for their hotel.
“We’ve established connections with travel organizations, and as a result, they provided us with many government agencies for two of our hotels. It kept us going for quite a while up until this point, according to Munsayac in a separate interview.
The event, according to PHILTOA president Fe Abling-Yu, also benefits tour operators, particularly those who do not currently have access to or connections with hotels and resorts to offer travel packages that promote nearby areas.
“Yong experience namin last year maraming na-close booking” (Last year, we closed a lot of bookings). and for this (year’s event), it is also what we anticipate,” she said.
The participating tour operators “don’t just do domestic travel; they also do inbound,” she continued.
The collaboration is a first for the two organizations and an addition to the HSMA’s yearly efforts to boost tourism.
With 130 members nationally, the organization is well-known for its signature September Online Sale. (SOS).
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