NextGen Day

MANILA, Philippines — On Tuesday, the House of Representatives approved a bicameral conference committee report on a bill that would establish a Philippine Creative Industry Development Council to supervise efforts to enhance the industry.

During the plenary session, the chamber passed the final version of the proposed Philippine Creative Industries Development Act, which reconciles the differing sections of House Bill 10107 and Senate Bill 2455.

The legislation, according to Speaker Lord Allan Velasco, aims to regulate and institutionalize the Philippine creative economy in order to provide possibilities to employees in one of the areas hardest hit by the present coronavirus disease (Covid-19) epidemic.

“The coronavirus has had a huge influence on everyone and everything in the Philippines, but Covid-19 has had a particularly big impact on the creative sector. Cinemas, theaters, and museums are still closed one and a half years after the pandemic began, and music concerts and art festivals are still prohibited “he stated

According to Velasco, the country’s arts, entertainment, and recreation sector has been identified as a “high-risk sector,” or those industries that are least likely to remain operative due to mobility restrictions or are experiencing a decline in demand due to the pandemic, according to the International Labour Organization’s 2020 labor market report.

Strong government backing, he claims, may “turn the tide” for the creative industries and allow them to attain their full potential.

“We never fail to show national pride when our fellow Filipinos achieve international acclaim in their artistic endeavors, as a nation replete with innovative and artistically capable people. In 2014, the creative industries earned PHP661 billion, or 7.34 percent of our GDP (gross domestic product), without government assistance “he stated

The Philippine Creative Industries Development Council will be established as a result of the bill to ensure the growth of a sector that has the ability to generate long-term development and create inclusive job opportunities.

According to Velasco, the bill will not only benefit the creative industries in their recovery from the pandemic, but will also help them expand economically.

“We envisage the Philippine creative industries in the next years being on par with, if not exceeding, the world’s pool of talents, thanks to this bill and the innate and natural talent of our people,” he said.

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