NextGen Day

Visits and experiences in the Philippines, which are now fully open, are encouraged for Japanese tourists.

Prior to the pandemic, Japan had been the nation’s fourth-largest market, thus the government had been stepping up attempts to entice more Japanese to the nation.

Arrivals from Japan reached 682,788 in 2019, but numbers sharply decreased to 136,664 in 2020 and 15,024 in 2017 when countries were forced to close their borders due to the coronavirus.

However, there is optimism this year since incoming tourism has begun to increase after the Philippines’ borders were reopened in February.

According to data from the Department of Tourism (DOT), 65,080 Japanese nationals visited the nation from February to October 2022 alone.

For his part, Chargé d’Affaires Robespierre Bolivar of the Philippine Embassy in Japan is optimistic that this increasing trend would continue.

You’ve witnessed the wonder of the Philippines over the past two years, he remarked.

“How much more wonderful, unique, and entertaining would it be to experience it up close and personal,” he continued. “If you’ve been amazed by what you’ve seen in the promotional posters and films,” he said.

Bolivar extended the offer last week when touring Tokyo and Osaka with a business delegation from the Philippines in the tourist industry from November 28 to December 4.

Shereen Gail Yu-Pamintuan, the undersecretary of tourism, announced the Department of Tourism’s (DOT) new initiatives on safe, sustainable tourism as well as the promotion of culture and history during the aforementioned mission and declared the Philippines ready for business.

Maria Margarita Montemayor-Nograles, Chief Operating Officer of the Tourism Promotions Board (TPB), specifically asked the Japanese to think about visiting the Philippines for their next vacation, particularly during the Christmas season.

The delegation went to Japan to establish and strengthen business relationships between Japanese and Filipino travel and tourism suppliers.

According to the Philippine Embassy in Japan, about 200 representatives from the Philippine and Japanese travel industries took part in the business-matching sessions.

A Dec. 1 evening gathering was attended by around 300 people, including celebrities from Japanese television and social media.

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