NextGen Day

The Department of Tourism (DOT) is brimming with optimism that the City of Pines will guide the nation toward post-pandemic recovery in light of the more than 50,000 tourists that descended on Baguio City to witness the Panagbenga Festival’s return.

After a three-year absence brought on by the Covid-19 (coronavirus disease 2019) epidemic, DOT Secretary Christina Frasco declared in an address at the Burnham Park Grandstand following the grand float procession on Sunday that Baguio is certainly back.

According to Frasco, “Panagbenga must continue to be a celebration of the season of blooming and of our regeneration from the pandemic time.”

This celebration reminds us that a beautiful and colorful reckoning is coming, despite the grim circumstances.

According to Frasco, President Ferdinand R. Marcos Jr. has a vision for how the Philippines would change due to tourism.

Hence, she stated that the development of tourism may be expected to involve the entire government, not just in Baguio but also in other regions.

To aid the city in recovering from the terrible consequences of the magnitude 7.8 Luzon earthquake on July 16, 1990, the Panagbenga Festival was first organized by the locals.

Since its inception in 1996, the festival has grown to become a well-known celebration and a significant tourist attraction in northern Luzon.

Panagbenga translates to “blooming season.”

In the country’s pandemic response and particularly post-pandemic, Baguio City has emerged as a role model, demonstrating how innovation, along with tight community development and cooperation, can actually make for a sustainable smart city. Congratulations!” remarked Frasco.

“Your zeal to promote Baguio as a refuge for arts and culture,” she said, “reflects your unending love for unifying the city as a community to enjoy your culture and customs.”

Launching the “Philippine Experience” project is one of DOT’s plans.

According to Frasco, the initiative strives to introduce travelers to both popular tourist attractions and current cultural practices.

She stated, “This encompasses the festivals, the food, and the many) features of the place. Kasama na doon ‘yung mga pagkain at iba’t ibang.

Frasco added that in order to enhance the whole experience of visiting tourist destinations, the DOT is trying to improve all connectivity-related factors, including land transportation.

Senator Imee Marcos, who attended the celebration in Baguio, claimed that things are improving as a result of the Panagbenga Festival.

“Record numbers of tourists visited last year, ranging from 1.7 million to a high of 2.5 million. I inaasahán sa taong ito lalampas ng tatlong milyon ang bibisita pagkat kahapon kalahati lang ang dumating para manood ng Panagbenga. I am optimistic that we will surpass three million visitors because the number of Panagbenga tourists today (Sunday) has already doubled compared to yesterday (Saturday), “Marcos stated.

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