NorMin coffee products are now available in more markets, according to DTI.
CITY OF CAGAYAN DE ORO — Northern Mindanao coffee products are becoming more popular as they become more widely available in different markets, according to the Department of Trade and Industry in Region 10 (DTI-10) on Tuesday.
DTI-Region 10 Information Officer Julie Nieva-Costales said locally made coffee products have been sold to grocery stores in malls, trade fairs, and even on digital platforms via online selling during the Network Briefing News webcast produced by the Presidential Communications Operations Office (PCOO).
“We noticed that we have a larger viewership on the digital (channel). We have a business-to-business initiative that allows us to connect local coffee suppliers with larger buyers “Costales explained.
Costales believes that connecting customers directly with local coffee producers enhances the likelihood of local products gaining market share abroad.
She also mentioned that, as a result of the Covid-19 pandemic, selling local products online has become a realistic option, creating a niche for buyers to contact local sellers and producers directly.
The provinces of Bukidnon and Misamis Oriental, according to Costales, have the highest demand for indigenous coffee.
She added that the region has a variety of items to offer in addition to coffee, particularly in the tourist and agriculture industries.
Citronella-based products are another promising and rising industry.
The Mat-i Man-ibay Civoleg Langguyod Higaonon Tribal Community (Mamacila, Inc.), an organization of the Higaonon Indigenous People (IP), recently received PHP1.7 million in equipment and facilities from the DTI-Misamis Oriental office for citronella production.
Through DTI-Misamis Oriental’s shared service facilities (SSF), the 145-member group received an oil hydro steam distilling extractor, cutter and shredder equipment, heavy-duty digital industrial platform scale with 450 to 500-kilogram capacity, stainless steel cabinet, and stainless table.
SSF is a DTI flagship programme aimed at increasing production and efficiency in Micro, Small, and Medium Enterprises (MSMEs) by providing access to technology.
In 2006, the group began producing citronella oil in Sitio Civoleg, Barangay Lunotan, Gingoog City, Misamis Oriental.
The equipment improvement, according to Costales, will allow the IP organization to increase production and create additional jobs in the community.
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