NextGen Day

Manila, April 18th, 2022 – Society Pass Incorporated (SoPa) (Nasdaq: “SOPA”), a major Southeast Asian loyalty and e-commerce ecosystem, is expanding its operations in its key VIP (Vietnam, Indonesia, Philippines) regions and has appointed Arbie Pagdaganan as its new Country Head.

This is SoPa’s second office in its “VIP” priority markets, and it employs over 20 people in the Philippines, with plans to increase that number to over 100 by the end of 2022. It is strategically positioned in the core business district of Makati, Metro Manila.

“Philippines is a cornerstone of SoPa’s VIP (Vietnam, Indonesia, and Philippines) acquisition strategy,” stated Dennis Nguyen, Founder, Chairman, and Chief Executive Officer of Society Pass. I am pleased to name Arbie Pagdaganan, our Vice President of Product Design, as our Country Manager in the Philippines, and look forward to her experienced leadership in leading our operations to new heights. Also, during this vital moment of economic development in the Philippines, this new office is an important aspect of our business plan. We are sure that the SoPa ecosystem will nourish and accelerate our growing portfolio of brands as we expand our business in the Philippines.”

To support people across the country, SoPa wants to promote an inclusive and hybrid work culture. SoPa is a strong supporter of women’s empowerment, with over half of its team being female. It also practices what it preaches through its diversity policy.

Arbie is the Philippines Country Manager, with responsibility for the country’s operations and P&L, as well as managing regional finance, operations, and technology teams to undertake due diligence on future acquisitions in the country. Arbie brings over a decade of experience in visual design, branding, user interface (UI, UX), and product design from prominent companies such as SoPa’s Leflair with her. She will lead an organization-wide transformation of design systems and front-end apps for all business divisions in her dual job as VP of Product Development.

Arbie Pandanganan, Group VP, Product Development and Group GM Philippines, expressed her excitement and shared a joint growth vision for the Philippines and SoPa, saying, “Given the immense potential of the Philippines market, I am looking forward to heralding the next e-commerce revolution in the country with SoPa’s unique modus operandi and look forward to taking my team along on this successful journey.”

To kick-start its expansion within the Philippines, SoPa recently purchased Pushkart.ph, a popular online grocery delivery service. Pushkart.ph is now focusing on drastically expanding on-demand grocery shopping services to more consumers and retailers, as well as helping grocery stores and restaurants to shift business models and access to online markets, thanks to SoPa’s investments.

Arbie will be in charge of SoPa’s ambitious new ambitions for Pushkart.ph, which includes expanding the company’s staff and establishing more hubs in major towns and regions. In 2022, SoPa wants to extend Pushkart.ph’s technological offering by more than doubling the number of registered users to over 300,000 and driving app downloads to over 150,000. Customers in the Philippines will be able to use the Pushkart.ph app in 19 cities across Metro Manila, with guaranteed next-day delivery.

The Philippines has one of Southeast Asia’s most dynamic economies. The country’s economic dynamism is anchored in strong consumer demand supported by a vigorous labor market and substantial capital inflow, thanks to increased urbanization, a growing middle class, and a large and young population. The internet penetration rate in the Philippines reached 74% in 2021 and is anticipated to reach 77% by 2025. This rapid expansion of the internet economy is fueled by a 132 percent increase in e-commerce, which is estimated to reach $40 billion by 2025.

Society Pass is utilizing technology to deliver a more personalized experience for customers during their purchasing journey, as well as assisting in the transformation of Southeast Asia’s complete retail value chain. The company hopes to address the region’s rising demand for better and more convenient services by acquiring market-leading companies and partnering with creative entrepreneurs in five distinct verticals: loyalty, lifestyle, travel, food & beverage, and merchant software.

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