NextGen Day

DAVAO CITY, Philippines — The Department of Agriculture (DA) has been providing production and marketing assistance to the Davao Region’s banana sector to assist in its recovery.

Agriculture Secretary William Dar said at a press briefing here Tuesday that the Department of Agriculture has granted a PHP3 million marketing and public relations campaign money to promote Philippine bananas in Japan.

“The Davao Region is the country’s agribusiness capital. The fact that the banana industry has remained unaffected by the pandemic is proof that agribusiness relies on the private sector to prosper,” Dar remarked.

He pointed out that the Philippines is still the world’s second-largest banana exporter, owing to Davao Region’s contribution to the industry.

“Despite these hurdles, we appreciate you, our active partners, for your devotion and commitment to producing high-quality bananas,” he stated.

He promised that the agency’s activities and assistance for the banana industry, particularly in production and marketing, would continue in collaboration with local governments and farming communities.

Thirty-five banana companies met with DA officials in Davao City earlier this month to consider further areas of collaboration.

Meanwhile, Stephen Antig, executive director of the Pilipino Banana Growers and Exporters Association, Inc. (PBGEA), thanked the agency for paving the way for the banana industry’s comeback.

“We appreciate the DA’s commitment to the banana business and its support.” The local banana industry is hopeful that the marketing campaign would help growers gain customer support in their efforts to lower costs,” Antig added.

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