NextGen Day

As of October 2020, there had been over 2 billion mobile downloads of the app worldwide since its initial release in 2016.

The Philippines is one of the top nations where people seeking instant fame have been consuming the technology like crazy, despite the controversy and complaints surrounding the app TikTok, which is partially owned by China.

The Chinese business ByteDance, which also controls the app’s Chinese version, Douyin, owns TikTok, a short-form video hosting service.

With over 2 billion mobile downloads globally as of October 2020 and an anticipated 1 billion global monthly active users based on statistics as of September 2021, the app’s popularity has significantly increased from its initial release in 2016.

Despite TikTok’s widespread popularity (it ranked sixth among the world’s most “active” social media platforms according to DataReportal), the app is currently the subject of a number of controversy over issues ranging from online data privacy to a “possible national security threat.”

On March 23, during a five-hour congressional session, US legislators interrogated TikTok CEO Shou Zi Chew about the platform’s possible Chinese influence and the app’s detrimental effects on children’s mental health.

Yet Chew refuted claims that ByteDance and its executives had connections to the Chinese Communist Party. Additionally, he insisted that the software did not provide the Chinese government access to user data.

Several nations, besides the US, have already voiced their worries about the platform and its potential connections to the Chinese government. Many nations and areas have previously enacted full or partial bans on TikTok around the world, including:

• India
• Taiwan (app is banned on all government-issued smartphones) (app is banned on all government-issued devices)
• States (more than 50 states have banned TikTok on government devices) (more than 50 states have banned TikTok from government devices)
• Canada (app is banned on all government-issued smartphones) (app is banned on all government-issued devices)
• Union of Europe (lawmakers and staff were recommended to remove the app from their personal devices)
• Pakistan (temporary prohibition since October 2020) (temporary ban since October 2020)
• Afghanistan

Adults in PH are TikTok addicts

TikTok continues to grow in popularity among adults worldwide despite security concerns and the app’s restriction in several countries.

As of January of current year, data from the company’s self-service advertising tools indicated that marketers could reach around 1.051 billion TikTok users who were 18 or older.

According to the most recent statistics, marketers may currently use TikTok ads to reach about 13.1% of the world’s population, according to DataReportal.

But, it continued, “TikTok’s real audience reach rate will probably be higher than these figures suggest because the company only provides advertising audience data for users aged 18 and above.

According to an analysis of the global user statistics, the Philippines is one of the top 8 nations with the greatest projected number of TikTok users who are 18 or older in 2023.

According to a DataReportal research, TikTok’s ad audience comprises about 43.4 million Filipino adults who use the app, or about 37.3% of the nation’s total population.

Our study revealed that 51 percent of the nation’s total internet users who are 18 or older are covered by TikTok’s ad reach. The platform’s ad solution allows marketers to reach 58.2 percent of the adult population of the nation.

According to DataReportal, the United States has the most adults using TikTok, with an estimated 113.3 million of them being over the age of 18.

Additional nations on the list included:

• Users in Indonesia: 109.9 million
• Brazilian users: 82.2 million
• 57.5 million users in Mexico
• 54.9 million users in Russia
• Users in Vietnam: 49.49 million
• 40.3 million users in Thailand
• More than just a fun app

Memes, lip-synced songs, comedy videos and skits, dancing challenges, cuisine recipes, and restaurant reviews are just a few of the viral trends that TikTok is famous for, all of which were well-liked by Filipino users.

TikTok has expanded beyond being a medium for viral trends on social media as the app’s users increased globally.

David Gomez, TikTok’s Regional Brand Partnership Head for Southeast Asia, stated in November of last year that the app would create new strategies to help regional companies.

A TikTok poll found that between July 2021 and July 2022, video views for News and Entertainment increased by more than 70%, while those for Beauty and Fashion, Baby and Parenting, and other categories increased by more than 57% and 33%, respectively.

Another paid survey indicated that 73% of Filipinos came to TikTok to discover new companies and goods and produce amusing or even instructional video around them, while 91 percent came to learn new things, from funny and entertaining material to the current trends.

Another TikTok-commissioned survey on purchasing revealed that 93% of Filipinos said they were motivated to buy a product or were inspired to do so after seeing it on TikTok. As a result, 4 out of 5 users completed a purchase as a result of a review or recommendation on the site, and viewers are 1.4 times more likely to consider a company as a result of material they have viewed.

Last year, as election season approached, TikTok evolved into a pivotal arena for the exchange of political propaganda.

Videos and hashtags about the six most well-known presidential candidates—Robredo, Marcos, Francisco “Isko Moreno” Domagoso, Manny Pacquiao, Panfilo Lacson, and Leody de Guzman—became some of the most popular material on the platform throughout the election campaign.

Historians and fact-checkers worry that TikTok might be a new way to disseminate false information that can go unnoticed.

The ability to submit a 3-minute film is “exactly why TikTok has become relevant in the context of the 2022 elections, (where) the bulk of the 2022 voters are the youth vote,” said Tony La Vina, the Movement Against Disinformation’s lead convener. Also, one (wrong) short-form video can obliterate hours of your labor spent attempting to explain something.

Additionally, a study on new social media platforms conducted by Internews in December 2021 found that “misinformation and disinformation on TikTok videos, particularly on COVID-19 and the upcoming 2022 Philippine general elections, with fairly huge engagements, although it is difficult to discern how extensive the reach of such content”

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