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The US believes that “history tourism” will draw more Americans to PH.

According to the American embassy in Manila, “history tourism” is luring more Americans to the Philippines.

The potential of this tourism product was raised by US Ambassador to the Philippines MaryKay Carlson at a meeting with Tourism Secretary Christina Frasco on March 23, according to a statement released by the Department of Tourism (DOT) on Friday.

The DOT stated that during their conversation, Ambassador Carlson brought up the topic of history tourism, which she claimed could have a market in the US given the part that Americans played in the Philippines during World War II.

With a total of 505,089 visitors expected in 2022, the US will be the nation’s largest tourism market.

Since the start of 2023, the Philippines has alone welcomed more than 231,000 visitors from the US as of March 22.

Frasco offered a memorandum of understanding on tourism collaboration in an effort to further foster communication between the two nations.

She said, “I would like to formally announce our intention to have a memorandum of cooperation with the United States so that we may be able to institutionalize the means by which we could work together, particularly in terms of new means of capacity building for our tourism front liners, exchange of information, and best practices.

The issue of how to improve Philippine medical tourism also came up toward the end of the conference, the DOT reported on Friday.

With 1.06 million visitors, the US ranked third in terms of international arrivals to the Philippines before the pandemic.

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