NextGen Day

Philippine podcasting hits a high note as The Pod Network teams up with audio giant Hit Productions.

PRESS RELEASE

The Pod Network partners with award-winning audio production company Hit Productions to elevate podcasting in the Philippines

Manila, Philippines — The Pod Network, the leading podcast network in the Philippines, has announced it is partnering with award-winning audio production company Hit Productions to elevate audio storytelling and drive podcast growth in the country.

A report released by The Pod Network in collaboration with socio-cultural research firm The Fourth Wall revealed that weekly podcast listenership in the Philippines hit over 17 million in 2024, cementing podcasting as an emerging platform for entertainment, thought leadership, and brand engagement. The study also stated that podcasts surpassed other media platforms, such as online streaming sites, online news portals, and TV, as a preferred source of information for Filipinos.

Under this strategic partnership, The Pod Network will receive training and mentorship under the wings of Hit Production’s seasoned professionals, particularly on post-audio production, including sound design, mixing, and mastering. The collaboration aims to elevate the production quality of podcasts in the Philippines.

“This partnership signals a pivotal moment for Philippine podcasting. With Hit Productions onboard, The Pod Network is primed to reshape not just the quality of content, but the scale of our impact. We’re helping build as well as shape the future of podcasts locally, one story, one voice at a time, and this move puts the entire industry on notice,” said The Pod Network CEO Alan Fontanilla.

For Hit Productions, the collaboration opens opportunities to extend their reach into a new, rapidly growing medium in podcasting, which aligns with their legacy of producing high-quality audio experiences.

With over three decades of industry leadership, Hit Productions has been the driving force behind some of the country’s most memorable audio production in advertisements, music, and sonic branding. In 2012, the company won the Philippines’ first Gold Lion at Cannes Lions, the world’s biggest advertising festival.

“We’ve always believed in the power of sound to connect, move, and inspire —and podcasting is a space where that continues to evolve in exciting ways. Our investment in The Pod Network is a natural extension of Hit’s long-standing commitment to audio. This is about being part of where audio is headed and supporting the growth of meaningful, creator-driven content,” said Hit Productions CEO Vic Icasas.

Launched in 2023, The Pod Network has already cemented itself as the leading podcast network in the country, with over 40 podcast shows produced, over 2 million combined Spotify podcast followers, and 300,000 podcast listenership monthly. The Pod Network is behind hit shows like “The Koolpals,” “Lecheng Pag-ibig ‘To with Sam YG and DJ Chacha,” and fast-rising horror narratives like “Book of Bad Ideas and the frequent Spotify podcast chart-topper, “Paano Kung.”

With Hit Productions’ expertise alongside long-standing partnerships with platforms like Spotify, the partnership enhances The Pod Network’s capabilities to craft compelling, high-impact podcast experiences, enabling brands and businesses to utilize a stronger platform to connect with engaged, on-the-go audiences in more meaningful ways.

For more information about The Pod Network, you may visit www.thepodnetwork.com or their Facebook page.

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About The Pod Network

“Connecting Voices, Enriching Conversations”

The Pod Network (TPN) aims to redefine the creator landscape with data-inspired, engaging stories tailored to millennial and Gen Z listeners. As a top partner with leading platforms, TPN excels in advertising and narrative marketing. Dedicated to advancing the Philippine podcast scene, they leverage audience insights for brand success within dynamic creator ecosystems. TPN is home to 34 podcast shows, including Tambalan Podcast, hosted by Nicole Hyala and Chris Tsuper, The Bare It All Podcast by Dani Barretto, and The KoolPals.

Insights

• Weekly podcast listenership in the Philippines reached over 17 million in 2024, showing that audio is one of the fastest-growing media formats in the country.
• Podcasts have overtaken TV and online portals as the preferred information source for Filipinos, according to The Pod Network and The Fourth Wall’s 2024 report.
• Hit Productions, with over 30 years of expertise and global awards like the Cannes Gold Lion, brings world-class sound design, mixing, and post-production knowledge to local creators.
• The collaboration signifies the maturing of the podcast industry in the Philippines—no longer just casual content but a professionally produced medium.
• This partnership will enable brands, creators, and marketers to create high-impact content that resonates more deeply with Gen Z and millennial audiences.

Conclusion

The partnership between The Pod Network and Hit Productions is more than just a creative collaboration—it’s a pivotal moment for the evolution of Philippine podcasting. As podcasts grow into a mainstream media format in the country, the need for top-tier production quality becomes essential. By bringing in the legendary audio expertise of Hit Productions, The Pod Network is not only elevating content but also laying down the foundation for a sustainable, professional podcasting ecosystem. This move is set to attract more brands, creators, and listeners—amplifying voices and stories that matter.

Key Phrases

1. Podcasting in the Philippines
2. Audio storytelling
3. Hit Productions partnership
4. Professional podcast production
5. Filipino podcast growth
6. Sound design and mixing
7. Gen Z and millennial media
8. Creator economy PH
9. The Pod Network collaboration
10. High-impact branded content

Best Hashtags

#ThePodNetwork
#HitProductions
#PhilippinePodcasting
#PodcastGrowthPH
#AudioStorytelling
#PodcastPartnerPH
#FilipinoPodcasts
#SoundMatters
#VoiceOfTheFuture
#CreatorEconomyPH

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Disclaimer

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