NextGen Day

CITY OF DUMAGUETE – The Negros Oriental Office of the Department of Trade and Industry (DTI) is now offering its services to clients, particularly micro, small, and medium-sized enterprises (MSMEs), to assist them in determining whether their product qualifies for the One Town, One Product (OTOP) program.

Krystle Jade Bato, information officer for the Department of Trade and Industry-Negros Oriental, told the Philippine News Agency on Tuesday that the second round of their OTOP assessment, consultation, and triage (ACT) was held in Bayawan City on Monday to meet with MSMEs and inspect their food and non-food products. The product is currently being evaluated.

“Instead of these MSMEs coming to our office, we now visit them to determine which areas require additional assistance, such as labeling requirements to qualify as an OTOP,” she explained in a mixture of English and Cebuano.

If a product does not qualify as an OTOP or is widely used in other industries, the DTI OTOP ACT team will assist these small businesses in identifying other “productive interventions” that will enable them to transition to an OTOP-qualifying product, she added.

Additionally, discussions about the OTOP program, branding fundamentals, going digital, food safety, and one-on-one consultations took place during the visit.

The OTOP ACT is a component of OTOP NextGen, one of the program’s two components, the other being the OTOP Hub, the DTI previously stated in a media release.

While OTOP NextGen is responsible for the supply side of the program and product development, the OTOP Hub is responsible for the demand side, providing multiple channels for the sale of OTOP Next Gen products.

One Town, One Product is a priority stimulus program for micro, small, and medium-sized enterprises (MSMEs) in the Philippines. It is the government’s tailored intervention to promote inclusive local economic growth.

Local governments and communities can use the program to identify, develop, support, and promote products and services that are rooted in their local culture, community resource, creativity, connection, and competitive advantage.

As their ‘pride-of-place,’ these are the offerings for which they can claim to be the best or most renowned.

It aims to equip our ‘OTOPreneurs’ with the tools necessary to innovate and develop market-ready products and services.

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