The first location of China’s largest hot pot chain will open in the Philippines.
MANILA, Philippines — The Department of Trade and Industry (DTI) announced Friday that Haidilao, China’s largest hot pot restaurant chain, will open its first location in the Philippines next month.
According to the DTI, Haidilao International Holding Ltd. plans to open more restaurants this year, resulting in the creation of at least 400 employment.
Further information, such as the number of stores and locations of Haidilao, has yet to be released by the DTI.
According to the agency, Haidilao’s expansion plans in the Philippines took two years to complete.
In the first half of 2020, the Philippine Trade and Investment Center in Hong Kong (PTIC-HK) and the restaurant chain’s owner began talking about the latter’s idea.
Haidilao’s initial branch in the country was assisted by PTIC in Hong Kong and Guangzhou.
Haidilao executives presented the details of their activities here in a virtual meeting with the Board of Investments (BOI) last month.
“The goal of Haidilao is to provide a superb dining experience for Filipinos while also providing high-quality food at an affordable price.” In addition, Haidilao plans to incorporate Filipino core values into its service and blend Filipino flavor into its menu,” the DTI stated in a statement.
Haidilao was established in 1994 in Sichuan, a region noted for its fiery cuisine, notably hot pot.
In addition to China, Hong Kong, Macau, Singapore, Malaysia, Taiwan, Australia, the United States, the United Kingdom, Canada, Thailand, Indonesia, South Korea, and Japan, the company now has over 1,000 restaurants worldwide.
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