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This year, PMA’s StratMark Student Conference brings AI and sustainability insights to students across the Philippines in multi-location events at top universities.

PRESS RELEASE

PMA Hosts 23rd StratMark Student Conference with Multi-Location Events at Key Universities Nationwide, Focusing on Sustainability and AI

Manila, Philippines – The Philippine Marketing Association (PMA) hosted its 23rd Strategic Marketing (StratMark) Student Conference on October 8, 2024, at the University of Santo Tomas (UST) Quadricentennial Pavilion, with simultaneous satellite events held at key universities across the country. Themed “TRANSFORM: Marketing in the Age of Artificial Intelligence (AI) and Sustainability,” the conference gathered over 4,000 marketing leaders and students to discuss how AI and sustainability are reshaping the future of marketing in the Philippines.

This year’s StratMark Student Conference marked a historic first for the PMA, with multi-location events at institutions such as De La Salle University Dasmariñas, Central Luzon State University, Our Lady of Fatima University Pampanga, Liceo de Cagayan University, Silliman University and Mindanao State University Marawi.

Leah Marie Ayeng, PMA Director for Youth & Academe, emphasized the significance of this development, stating, “As we celebrate our 70th year in the Philippine Marketing Association, with the banner theme of SustAInability Marketing, we are making history with the first multi-location StratMark Student Conference. In its 23rd year of delivering powerful strategic marketing content, we remain committed to being the catalyst and advocate of world-class marketing practices in business, industry, and academe, both in the Philippines and globally.”

The conference featured high-level speakers from across the ASEAN region, including representatives from Indonesia, Malaysia, Singapore, and Hong Kong. These speakers, including technology giants, policy regulators, educators, and business sustainability experts, highlighted the challenges and opportunities surrounding AI and its role in advancing responsible business practices. Ayeng underscored the focus of the discussions, stating, “We want to center our discussion on how we can collectively address the most pressing environmental issues and how technology can work for us, but at the same time, must be used responsibly to make our lives easier.”

Key speakers from prominent companies such as PLDT, Smart Communications, SM Investments, Globe, Havas Ortega, Amazon Web Services, The Philippine Star, and DITO CME shared insights during the main conference at UST Quadricentennial Pavilion on how AI and sustainability are becoming essential in customer engagement and brand strategy.

The program featured two keynotes: the opening keynote on sustainability was delivered by Satrio Anindito, Director of Business Sustainability Initiative at the Indonesia Marketing Association, who emphasized the importance of sustainability in reshaping marketing strategies across ASEAN. This session was moderated by Ping Manongdo of Eco-Business Philippines, highlighting the growing demand for brands that prioritize environmental and social causes.

The closing keynote focused on artificial intelligence (AI) and was delivered by Eric Ku, CEO of i Train Asia from ACSB Malaysia, who discussed AI’s transformative role in empowering businesses, particularly micro, small, and medium enterprises (MSMEs). The AI panel, moderated by Jeremy Chan of Eco-Business Hong Kong, explored the responsible integration of AI into business models to drive sustainable innovation.

The event also featured interactive Q&A sessions, live performances, and a recognition segment honoring the outgoing officers of the Philippine Junior Marketing Association while welcoming the incoming 38th National Executive Board.

StratMark Student Conference 2024 was co-presented by Philippine Junior Marketing Association and Eco-Business, with venue partner University of Santo Tomas. Strategic partners include  UST Junior Marketing Association, United Nations Global Compact Network Phils., Anak, Ikaw ay Henyo, GoNegosyo, Prestige Quality Paper Products Corp., Events Hub and Helixpay. Major sponsors include Belle de Jour, Orange Leaf, Primer Group of Companies, Jansport, Hydroflask, Juan Cast, Gardenia, Happymie and Sofy Phils.; with creative and production partners San Beda Junior Marketing Association and Exlink Events. Shoppertainment LIVE, Uniquecorn Strategies PR, Philippine Business Coalition for Women Empowerment and Zoe Broadcasting Network, Inc.  served as the PR and Communications partners.

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ABOUT STRATEGIC MARKETING (STRATMARK) STUDENT CONFERENCE

STRATMARK is the annual convergence of marketing students, educators, and professionals. This event is one of the flagship programs of the Philippine Marketing Association (PMA).

ABOUT PHILIPPINE MARKETING ASSOCIATION (PMA)

Founded in 1954, the Philippine Marketing Association (PMA) is the premier marketing association in the Philippines, dedicated to promoting excellence and ethics among marketing professionals. 

It aims to promote and advance the marketing profession in the Philippines. It serves as a hub for marketing professionals, educators, and students, providing them with a platform for education, networking, and professional development.  PMA stands as a strong pillar of support and source of direction for marketers in the Philippines and across the region, pushing for excellence and unparalleled service to the marketing and business community.

PMA organizes various events, seminars, and training sessions focused on the latest marketing trends, strategies, and practices. It also advocates for ethical marketing standards and practices, aiming to enhance the integrity and growth of the marketing industry in the country. 

Through its initiatives, the PMA seeks to contribute to the professional growth of its members and the overall development of the marketing industry in the Philippines.

Website: https://philippinemarketing.org/

Highlights

• Nationwide Reach: The 23rd StratMark Conference expands with events at multiple universities, making AI and sustainability education accessible to students across the Philippines.
• Focus on Sustainability and AI: The conference spotlights the intersection of artificial intelligence and sustainability, fostering student engagement with future-focused skills.
• University Partnership: By hosting events at key universities, PMA connects with students and academic communities across the country.
• Empowering Young Leaders: StratMark provides a platform for students to engage with industry leaders and gain insights into AI and sustainability’s impact on the future.
• PMA’s Commitment to Education: The Philippine Marketing Association reaffirms its dedication to student development and sustainable innovation.

Conclusion

The PMA’s 23rd StratMark Student Conference exemplifies a strong commitment to student development by hosting multi-location events at major universities across the Philippines. By focusing on AI and sustainability, StratMark 2024 empowers students with knowledge on critical future trends, inspiring them to lead in the evolving landscape of business and technology.

This nationwide approach not only widens access but also builds a community of young leaders equipped with the insights and skills to shape sustainable and innovative futures. PMA’s commitment to fostering educational growth aligns with the organization’s mission to support industry-driven learning and adaptability.

Key Phrases

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3. Focus on AI and sustainability
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8. Inspiring young leaders
9. Key universities in the Philippines
10. Future-focused education

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Disclaimer

This article is for informational purposes only and does not constitute endorsement of any specific technologies or methodologies and financial advice or endorsement of any specific products or services.

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