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Future-proof your digital career with DMAP’s new certification programs, set to launch at DigiCon 2024, designed to equip professionals with the skills they need to thrive in today’s digital world.

PRESS RELEASE

DMAP launches first-ever program certifications at DigiCon 2024 to upskill, future-proof digital professionals

Manila, Philippines —  The Digital Marketing Association of the Philippines (DMAP), the country’s center of excellence and innovation in digital marketing, has announced its strategic partnership with the Certified Digital Marketer (CDM) designed to offer program certifications to over 2,000 expected attendees at the Digital Congress (DigiCon) 2024 on October 15-16, 2024, in Newport City, Metro Manila.

For the first time in its nine-year history, DMAP will offer certifications at DigiCon, which annually converges professionals from marketing, advertising, business, academia, media, and innovation sectors.

Attendees can earn a certification of completion through this year’s focused tracks: ‘From Ecommerce to Digitally Enabled Commerce’ (Ecommerce), ‘From IMC to Customer-Centric Campaigns’ (Brand Building in AI Age), ‘From Digital Transformation to Business Evolution’ (Digital Transformation), ‘From Data Driven to Insight Driven’ (Analytics RPA and Data Science), and ‘From I to AI’ (Innovation Labs on AI).

Through this initiative, attendees can not only boost their knowledge but also enhance their professional credentials in the digital marketing world.

DigiCon REVOLUTION 2024 Co-chair Alan Fontanilla emphasizes the importance of upskilling for digital professionals, saying, “In today’s rapidly evolving digital landscape, the ability to continuously upskill is a necessity rather than a competitive advantage. DigiCon 2024 offers professionals the opportunity to stay ahead of emerging trends and transform their expertise into real, measurable business impact. With a focus on practical, industry-leading certifications, this year’s event ensures that attendees are equipped to lead in the digital revolution.”

The country is predicted to have a PHP 5 trillion injection in the country’s annual economic value by 2030 if digital transformation is leveraged fully.

The partnership aligns with DMAP’s commitment to address the widening digital skills gap in the Philippines. Despite the country’s digitally connected population, the local workforce remains challenged by a digital skills gap. The 2023 World Digital Competitiveness Ranking by the International Institute for Management Development (IMD) ranked the Philippines 59th out of 64 countries, with particularly low scores in knowledge and talent (63rd), technology (51st), and future readiness (59th).

Founded in the Philippines in 2008, CDM empowers professionals and organizations to equip themselves for the future of work with highly-rated and expert-led digital marketing training and certifications.

This initiative complements the government’s ongoing efforts to address the skills gap. The Philippine Digital Workforce Competitiveness Act (Republic Act 11927) aims to enhance the competitiveness of the workforce by promoting public-private partnerships and establishing an Inter-Agency Council involving industry stakeholders.

To learn more about DMAP DigiCon REVOLUTION 2024 and to secure your slot, visit https://www.digicon.com.ph.

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ABOUT DMAP

Founded in 2007, the Digital Marketing Association of the Philippines (DMAP), formerly IMMAP, is the center of excellence and innovation in digital marketing in the country, powered by a collective of “forward tinkerers” who are shaping the future of digital transformation in the country. DMAP currently has over 250 members, including enablers of brands, advertising agencies, and digital transformation advocates. Throughout the years, DMAP has spearheaded initiatives to drive digital learning, skills development, and camaraderie in the advertising and marketing industries.

For more information, you may visit https://www.dmap.com.ph/.

Highlights

• First-Ever Certification Programs: DMAP’s debut of certification programs at DigiCon 2024, focusing on future-proofing digital professionals.
• Upskilling Opportunities: The programs are designed to equip participants with the skills needed to thrive in the digital industry.
• Industry Relevance: Aimed at addressing the fast-paced changes in digital marketing and technology, ensuring professionals remain competitive.
• Career Growth: Participants will gain valuable credentials that can enhance their career prospects and industry credibility.
• Empowering the Workforce: The initiative aligns with the goal of preparing the workforce for the future of digital transformation.

Conclusion

DMAP’s launch of its first-ever certification programs at DigiCon 2024 marks a significant step forward in empowering digital professionals. These programs are designed to upskill participants and ensure they are prepared for the rapidly evolving digital landscape. By providing the tools to future-proof their careers, DMAP is helping professionals stay competitive and relevant in a technology-driven world.

DMAP’s certification programs also offer an excellent opportunity for career growth, equipping digital marketers and professionals with industry-recognized credentials. This initiative is crucial in addressing the skills gap and preparing the workforce for the future of digital transformation.

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Disclaimer

This article is for informational purposes only and does not constitute endorsement of any specific technologies or methodologies and financial advice or endorsement of any specific products or services.

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