NextGen Day

🏆💼 MANILA – PLDT Inc. (PLDT) has been recognized as the most valuable brand in the Philippines, according to a 2023 study by Brand Finance, an independent London-based business valuation and strategy consulting firm.

PLDT’s brand value experienced a 2 percent annual increase, reaching USD 2.6 billion. The company’s impressive performance in the fiber industry contributed to a 45 percent year-on-year revenue growth and a higher market share.

Brand Finance highlighted PLDT’s consistent focus on innovation, driving improved customer service and propelling the nation towards becoming a financial and technology hub. The telco’s sustainability initiatives were also acknowledged, including carbon fiber technology for cell towers and solar rooftop panels.

The Brand Finance report revealed that PLDT had the highest Sustainability Perceptions Value among all brands in its rankings, amounting to USD 222 million. The company’s environmental initiatives have resulted in a reduction of over 137 tons of greenhouse gas emissions.

Alfredo S. Panlilio, president and CEO of PLDT and its wireless subsidiary, Smart Communications, Inc. (Smart), expressed gratitude for the recognition and emphasized their commitment to providing essential connectivity for the country’s digital economy.

Brand Finance particularly praised the deployment of carbon fiber cell site towers. These towers aim to reduce carbon dioxide production by up to 70 percent compared to traditional steel towers while also using less land space.

Panlilio reiterated PLDT’s dedication to good corporate governance and investments in the fiber industry. The telco’s efforts align with the government’s digitalization goals and its commitment to bridging the digital divide.

PLDT and Smart’s initiatives recognized by Brand Finance are part of the broader range of efforts undertaken by the Group to elevate customer experience and become a leading ESG telco in the region. These objectives are part of the five pillars of PLDT and Smart’s multi-year transformation launched in 2022 to adapt to the rapidly evolving market conditions in the Philippines.

🌐🔝🌱🏢💡🌍🌿🚀

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