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With digital skills in high demand, DMAP will lead discussions at DigiCon 2024 on how to close the gap and prepare the workforce for the future of work.

PRESS RELEASE

DMAP to address digital skills gap, future-proofing workforce at DigiCon 2024

Manila, Philippines — The Philippine Statistics Authority (PSA) reported that the country’s digital economy amounted to PHP 2.05 trillion in 2023, contributing 8.4 percent to the Gross Domestic Product (GDP). It is predicted that, if leveraged fully, digital transformation can create up to PHP 5 trillion in annual economic value by 2030.

However, despite the country’s digitally connected population, the workforce remains challenged by a digital skills gap. The 2023 World Digital Competitiveness Ranking by the International Institute for Management Development (IMD) ranked the Philippines 59th out of 64 countries, with particularly low scores in knowledge and talent (63rd), technology (51st), and future readiness (59th).

Amidst the widening digital skills gap that threatens the competitiveness of its workforce, the Digital Marketing Association of the Philippines (DMAP), the country’s center of excellence and innovation in digital marketing, will focus on future-proofing the digital landscape at the ninth Digital Congress (DigiCon) on October 15-16, 2024, in Newport City, Metro Manila.

Recognizing these industry challenges, DMAP will bring together global and local industry experts, thought leaders, and technology pioneers to share key insights with attendees from various sectors, including marketing, advertising, business, academia, media, and innovation.

Attendees will be provided a roadmap for leveraging rapid digital changes through five focused tracks: ‘From Ecommerce to Digitally Enabled Commerce’ (Ecommerce), ‘From IMC to Customer-Centric Campaigns’ (Brand Building in AI Age), ‘From Digital Transformation to Business Evolution’ (Digital Transformation), ‘From Data Driven to Insight Driven’ (Analytics RPA and Data Science), and ‘From I to AI’ (Innovation Labs on AI).

DigiCon REVOLUTION 2024 Co-chair Alan Fontanilla highlights the opportunities for upskilling: “The digital revolution is reshaping workplaces with advancements in data analytics and AI impacting decision-making processes across industries. Organizations are now prioritizing talent with the skillsets needed to excel in this complex environment. At DigiCon REVOLUTION 2024, our goal is to help attendees understand the critical importance of upskilling to maintain a competitive edge.”

With the theme “REVOLUTION,” this year’s event is set to drive innovation and digital transformation across the Philippines. Over 2,000 attendees are expected, each provided with tools and insights for digital agility and continuous learning through master classes and immersive activities.

DMAP’s initiative complements the government’s ongoing efforts to address the skills gap. The Philippine Digital Workforce Competitiveness Act (Republic Act 11927) aims to enhance the competitiveness of the workforce by promoting public-private partnerships and establishing an Inter-Agency Council involving industry stakeholders.

Conclusion

DMAP’s participation at DigiCon 2024 highlights the urgency of addressing the digital skills gap and the need to future-proof the workforce. As the digital revolution reshapes industries, businesses must equip employees with the skills needed to stay competitive. DigiCon 2024 will provide actionable insights on workforce development and strategies for closing the skills gap.

To learn more about DMAP DigiCon REVOLUTION 2024 and to secure your slot, visit https://www.digicon.com.ph.

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ABOUT DMAP

Founded in 2007, the Digital Marketing Association of the Philippines (DMAP), formerly IMMAP, is the center of excellence and innovation in digital marketing in the country, powered by a collective of “forward tinkerers” who are shaping the future of digital transformation in the country. DMAP currently has over 250 members, including enablers of brands, advertising agencies, and digital transformation advocates. Throughout the years, DMAP has spearheaded initiatives to drive digital learning, skills development, and camaraderie in the advertising and marketing industries.

For more information, you may visit https://www.dmap.com.ph/.

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Disclaimer

This article is for informational purposes only and does not constitute endorsement of any specific technologies or methodologies and financial advice or endorsement of any specific products or services.

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